Food Trends

The UK Foodservice eating out market is currently shaped by six mega trends:

  1. Healthier eating
  2. Indulgence
  3. Informality
  4. Premiumisation
  5. Provenance
  6. Value scrutiny

These six mega trends create the framework for all other smaller trends. As you'll notice some of them appear contradictory, such as healthier eating vs indulgence and informality vs premiumisation. Therefore it's essential that Foodservice operators must strike a balance between the trends and find the right mix for their customers.

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